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OMG! IKEA’s got a tumblr too!

That’s right ladies and gents… I’m pleased to announce the launch of Play Report (www.playreport.tumblr.com) initiated by IKEA.  The blog will chronicle the global research project IKEA is doing on children’s development and parenting.  Not only is this global survey the first of its kind but this project blog that follows it is the first of its kind for IKEA.

The results from the global survey will be analyzed and relayed in what we’re calling, The Play Report.   We are excited to see what transpires and are very excited to be a part of this amazing project.   If you have any friends who are parents or who are interested in what IKEA is doing online please follow the blog, comment and let us know what you think!